A top Porsche brand experience

A top Porsche brand experience

22 December 2021 Off By Facto Edizioni

/ Come with us to Porsche Experience Center Franciacorta  /

Last September Porsche opened its 8th Porsche Experience Center (PEC) worldwide in Castrezzato (Brescia), northern Italy. The new brand experience venue covers approx. 60 hectares and includes the Autodromo di Franciacorta motor racing circuit that the German company bought in 2019, having seen there the ideal site for its project: an existing track they could use, and an excellent location in the middle of northern Italy, well connected to the airports of Milan, Bergamo and Verona, close to Lake Iseo and Switzerland and surrounded by the vineyards that have made the Franciacorta name well known all over the world.

“The PEC Franciacorta combines many of the things that make Porsche special: the racing atmosphere, a unique design with iconic architecture and a brand experience venue for our global fan community,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. “In Franciacorta, we have found the ideal location for a new Porsche Experience Center. People in Italy are passionate about our brand. Here, they can now indulge that passion.” 

A place where Porsche customers and fans, as well as visitors can experience the Porsche feeling first-hand, the new Porsche Experience Center consists of 2 main areas: the customer centre and the drivers’ paddock. The 5,600sq.m customer centre has a futuristic appearance and includes a central space, or agora, from which various areas can be accessed: training rooms, a showroom for picking up vehicles, a business centre with a meeting room a panoramic restaurant and bar overlooking the racing circuit, a shop and an area for children. 

The heart of PEC Franciacorta is its motor racing circuit, which has 3 different training areas. The 2.5-kilometre, highly technical main circuit has a variety of corners and chicanes that are perfect for fine-tuning driving skills. A low-friction handling circuit made of polished concrete allows Porsche drivers to practice in extremely slippery conditions. On the low-friction circle, controlled oversteer can be perfected with the ideal combination of throttle and steering on wet, polished concrete. The cars’ braking-system efficiency and their stability during emergency manoeuvres can be experienced in the dynamic area. An off-road course with ramps, curves and a gravel track allows drivers to experience the off-road performance of the Cayenne and Macan SUVs. Vehicles with driving aids are available for people with disabilities.

PEC Franciacorta also boasts a simulation lab for virtual reality and esports, equipped with eight latest-generation simulators and an e-kart track. A training centre from Porsche Italia for trainings of…

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