IAAPA Expo Europe: record-breaking success

IAAPA Expo Europe: record-breaking success

11 October 2023 Off By Facto Edizioni

/ IAAPA Expo Europe 2023 in Vienna exceeded expectations and featured the largest-ever trade show floor in the event’s history /

Visitors to IAAPA Expo Europe 2023, which was held in Vienna last month, enjoyed 4 great days of business and opportunities to get inspired by the newest trends and innovations in the industry.

The trade show, which is the premier event for the leisure and attractions industry in the Europe region, closed on 28 September with 12,289 verified attendees including 8,475 qualified buyers representing 5,614 buying companies, and 633 exhibiting companies. The event has broken previous records with the largest trade show floor – a colossal 17,670 square meters – in its history.

“IAAPA Expo Europe 2023 has exceeded our expectations in every way. The incredible turnout of more than 12,000 attendees and the presence of 633 exhibitors underscore the strong optimism and dynamism of our industry,” said Jakob Wahl, president and CEO of IAAPA. “We are thrilled to see our community come together in person once again to exchange ideas and showcase the future of the attractions industry.”

Peter van der Schans, executive director and vice president for IAAPA Europe, Middle East, and Africa, added, “Vienna has been a fantastic host city, providing the perfect backdrop for this milestone event. The support of our members, partners, and exhibitors has been instrumental in the success of IAAPA Expo Europe 2023, and we are grateful for their dedication to our industry.”

The education conference, the cornerstone of every IAAPA expo, dealt with key topics such as emerging trends in the attractions industry, F&B and accommodation, brand loyalty,  cybersecurity, themed entertainment, diversity and inclusion, online promotion and more. The conference included 169 speakers with women representing 30 percent of the panelists selected to participate. 

Next year’s IAAPA Expo Europe 2024 will take place from September 23-26 in Amsterdam, Netherlands. So far, 431 companies have contracted for nearly 14,000sqm of exhibit space. 

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