Among the marketing techniques that can be used to guide the preferences of potential customers (of an e-commerce site, a…

Once upon a time, when you wanted to find information, you relied on encyclopedias, dictionaries, atlases, or other relevant books…

Marketing has evolved significantly in recent years, thanks to new digital tools and the ever-changing landscape of both the market…

The first impression is what counts, and not only when it comes to meetings between people. Think about it; the…

An awakening of consciences is in recent years leading to a greater general awareness of environmental and social issues, such…

We live in the era of digital transformation, with Internet, social media, and hyperconnectivity. We are part of it, directly…

Taking an interest in what the public thinks of our company, like where and what they say about it, is…

Social media has now become an important marketing tool, used by companies to promote their brand and market their products…

Until a few years ago, photos were the most effective media used to make an impact on social media and…

Always on-line on their smartphones and always ready to engage on social media, with posts and comments: so are the…